Elizabeth "Beth" Comstock is an American business executive. She is a former vice chair of General Electric.
Personal life
Comstock was born in Morgantown, West Virginia, to a schoolteacher mother and a dentist father. She is the oldest of three children. Her family moved to the Shenandoah Valley in Virginia where she spent her primary school years.
Comstock graduated from The College of William and Mary in 1982 with a Bachelor of Science in biology and a minor in anthropology.
Career
Realizing she "wanted to tell stories about science", Comstock interned at a public radio station, afterwards transitioning to local television reporting in Virginia and public-access television in Washington, D.C.
She moved to
NBC News as a publicity coordinator in the mid-1980s. After stints at CBS and Turner Broadcasting, she was brought back to NBC News for a turnaround project after a "fake news" scandal nearly collapsed the division.
Based on this success, Comstock was recognized by
Jack Welch and promoted to higher-level roles inside GE, which owned NBC at the time.
In 2003, Comstock began serving as GE's chief marketing and commercial officer,
In Sept 2018, Comstock released her first book " Imagine It Forward: Courage, Creativity and the Power of Change".
Honors and achievements
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Comstock was a member of Nike, Inc's Board of Directors and Trustee president of the Cooper Hewitt, Smithsonian Design Museum.
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Forbes named Comstock one of "The World's 100 Most Powerful Women" in 2015
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On 29 October 2016, Comstock was listed by UK-based company Richtopia at number 8 in the list of 100 Most Influential Chief Marketing Officers.
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September 2018, Comstock named among PRWeek's "Top 20 Most Influential Communicators
